Writing on the Web is not the same as writing for print; users have different attitudes and also have more difficulty reading from the screen.
Because of this, web sites need to be more concise than printed material, and need to support more flexible reading strategies; it cannot be assumed that users will read the entire text from beginning to end. Web sites should also make it easy for users to tell when material is relevant to them, and when it is not.
Quality of writing in a traditional sense (spelling, punctuation, grammar, etc.) is as important on the Web as in print.
Finally, writing on the Web should include hyperlinks where appropriate. We consider what to link (anything users might want more information about), how to indicate that it's a link (by highlighting the appropriate part of a sentence), and where best to place the link (usually within text rather than in a sidebar).
